Rolling Stones celebrate nuevo album with massive Roblox collaboration

The Rolling Stones are making their Roblox debut with a new interactive experience that celebrates more than six decades of the band’s history, launching alongside the release of their latest album.

Por qué esta historia importa ahora

The experience arrives on July 10 inside Roblox’s entertainment hub, The Block, coinciding with the release of The Rolling Stones’ 25th studio album, Foreign Tongues.

El contexto que mueve la conversación

Players will be able to explore different eras of the band’s career through an interactive game while unlocking themed rewards and exclusive merchandise.

Qué puede pasar después

Developed by Roblox’s Innovation Studio in partnership with creative agency Sawhorse and members of Roblox’s creator community, the experience transforms 60 years of The Rolling Stones’ music into an interactive adventure.

Lectura rápida para la comunidad

Players progress through different decades of the band’s history by locating and destroying colorful crystals inspired by the group’s 2023 album Hackney Diamonds. Each era features one of the band’s songs as players work together to power up the iconic tongue and lips logo, unlocking the next chapter of the experience.

Throughout the game, players can unlock rewards and abilities inspired by the band’s music and legacy.

From July 17 through July 19, the experience will also host an interactive finale event. Every hour, the game will shift to a different era of The Rolling Stones, featuring rotating songs from across the band’s catalog alongside interactive visual displays with dynamic lighting and video effects.

To mark the collaboration, Roblox has also partnered with more than a dozen community creators to redesign The Rolling Stones’ famous tongue and lips logo into avatar accessories. Some of the digital designs will also be available as limited edition physical merchandise through an in game Shopify integration connected directly to the band’s online store.

“Collaborating with The Rolling Stones and being trusted to reinterpret something as iconic as the Hot Lips logo was something I never imagined I’d get to do,” Roblox creator WhoseTrade said.

“Getting to work alongside other creators and see our ideas come to life across both the physical and digital worlds is what makes Roblox such a special community of talented creators and opportunity.”

Jessica Meehan, Head of Music Partnerships at Roblox, added: “The Rolling Stones’ legacy has inspired multiple generations of fans, and we’re thrilled to help bring that story to life for a whole new generation on Roblox.”

“From exploring decades of music history to collaborating with creators whose virtual designs become physical merch, this experience brings together music, creativity, and commerce in a way that’s only possible on Roblox.”

The collaboration is the latest example of Roblox attracting major entertainment brands to the platform through large-scale interactive experiences.

It also arrives as Roblox continues to dominate gaming headlines with new releases, including the upcoming Pokémon-inspired RPG Catch a Brainrot , showing how the platform is increasingly becoming a destination for both original games and official partnerships with global music and entertainment brands