Blue Moon is giving its signature orange garnish a fiery makeover with a new challenge involving hot sauce, ghost peppers, and a special beer glass.
The company has announced the Blue Moon Spicy Orange Challenge, a limited-edition kit that asks adults to bite into an intensely spicy orange slice before taking their first sip.
The goal is to endure the heat while drinking as little Blue Moon as possible. A custom glass includes measurement markers so participants can compare how much beer they needed to cool down.
Each orange slice is dried and coated with Frank’s RedHot Original Hot Sauce and ghost peppers, transforming the usually harmless garnish into something considerably more threatening.
Blue Moon is challenging beer drinkers to survive its spicy orange
“Most people know how well Blue Moon pairs with oranges, but not everybody knows how well Blue Moon pairs with spicy foods,” said Elizabeth Hitch, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company.
“With this spicy orange garnish, we’re bringing the heat straight to our fans so they can test out this elite pairing for themselves.”
Each kit also includes a custom Blue Moon glass, a bottle of Frank’s RedHot, and a gift card that can be used toward a six-pack of the beer.
Only 100 kits will be released across two online drops on July 20 and July 27 at 12 p.m. ET. They will cost $19.95 each, a reference to Blue Moon’s 1995 launch, plus shipping and handling.
Purchases are limited to one kit per person, and the promotion is only available to adults aged 21 and older.
Anyone who misses the drops can attempt a less intense homemade version by adding Frank’s RedHot to a regular orange slice before drinking a Blue Moon. However, the company notes this will not replicate the official slice, which also includes ghost peppers.
Considering the challenge rewards players for drinking less beer, it may be one of the few alcohol promotions where immediately emptying the glass means you have lost.
This new product continues some major experiments from the beer brand. Earlier this year, Blue Moon released a special blue version as an apology for the actual blue moon not being blue.46:T1051, Blue
