Movimiento de comida rápida que apunta directo a redes

Founded in 1993, Chipotle Mexican Grill has since opened thousands of restaurants worldwide, but until now had never opened a location in México.

Por qué esta historia importa ahora

Chipotle said it chose Monterrey for its first Mexican location because of the area's strong economy, growing population, and status as one of the country's leading business hubs.

El contexto que mueve la conversación

Chipotle currently operates more than 4,100 restaurants worldwide. Back in May, Timothee Chalamet joined the growing list of celebrities granted the Chipotle Celebrity Card, granting him free burritos every day.44: